Hamburg Cruise Net e.V. (HCN) is the cruise shipping initiative for Hamburg. As a public-private partnership (PPP), the association manages a comprehensive network, consisting of private and public companies that represents the metropolitan regions combined cruise shipping competence. Members of the association include cruise lines, port agents, tourism providers, hotel operators plus municipal organisations and authorities. They all work together under the aegis of Hamburg Cruise Net to further enhance Hamburg’s attractiveness as an international cruise destination, to create jobs and add value in the industry here, and to shape the future of cruise shipping with pioneering technologies and service offerings. The association serves as a communication platform, promoting networking and communication within the industry whilst representing its concerns to the outside world. The network management initiates and coordinates joint activities where appropriate and/or necessary.