Booth number: 1039-08
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. WMF stands for innovation from tradition and impresses customers with development and design "Made in Germany".
Under the WMF, Silit and Kaiser brands, the company offers products for food preparation, cooking, eating, drinking and baking for use at home. Business customers, particularly from the catering and hotel sectors, can choose from a range of products for coffee preparation, for the laid table and buffets under the WMF, Schaerer, Curtis and Hepp brands.
WMF is represented with its products in over 120 countries and has more than 6,000 employees. In Germany, Austria and Switzerland, but also in the rest of Europe and worldwide, e.g. in China, WMF operates a total of around 350 of its own shops. The company was founded in Geislingen an der Steige in 1853 and has been part of the French Groupe SEB since the end of 2016.
Products & Services
SYNERGY is growing
WMF Professional is expanding its product range and colour palette
One year after its début, SYNERGY, WMF Professional's first own porcelain series, is already an absolute customer favourite. “This is a perfect time to add items that are frequently requested. We’re also adapting the décor and colour scheme of the collections to current trends,” explains Dirk Friedlein, Head of Sales and Marketing of proHeq GmbH. For example, SYNERGY is being showcased in Hamburg for the first time in the Dark Rock and Concrete designs. A large, flat coupe plate as well as a new cup and mug size also round off the porcelain range. As an “Expert of Table Culture”, we offer restaurateurs and hoteliers everything they need to implement their customised concept, to show them our entire portfolio.